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How Much Do Google Ads Cost in 2024?

Ever wondered why 63% of businesses say generating traffic and leads is their biggest marketing challenge? Could the answer to boosting your brand’s visibility lie in the changing nature of Google...

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St. Patrick’s Day Marketing Ideas to Boost Online Sales

St. Patrick’s Day is celebrated worldwide. It’s a big deal for the Irish diaspora in many countries, particularly in the United States, where many people have Irish ancestry. People worldwide wear...

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How To Choose an Advertising Agency for Your Business to Make Your Projects a...

Nearly 90% of small businesses use digital advertising. Medium-sized companies allocate 2.5% to 5% of their revenue to digital marketing efforts. Digital ad spending worldwide was estimated at 627...

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How to Enhance Easter Day Digital Marketing Campaigns

69% of consumers in the US plan to celebrate Easter this year. For businesses, it’s a good chance to boost sales. Crafting a successful Easter campaign can be quite a task. However, with the proper...

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Google Consent Mode V2: Why and How to Implement It

According to Cisco Consumer Privacy Survey, 81% of users believe a company’s treatment of their personal data reflects its view of them as customers, 63% of users believe most companies aren’t...

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Navigating the Data Deluge: Prioritizing Key Metrics in the Age of Google...

With the advent of Google Analytics 4 (GA4), the key business challenge becomes not collecting data but discerning what truly matters in the sea of data. 64% of marketing executives believe...

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Key Updates from Google for H1 2024

Being up-to-date isn’t just about staying in the flow; it’s about staying ahead. By remaining informed about the latest updates, trends, and technologies, digital advertisers can adjust their...

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PPC Management Challenges for SMBs

Navigating PPC advertising can present many complexities for small and medium-sized businesses. The companies face different challenges when it comes to effectively managing PPC campaigns. In this...

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Benefits of Choosing a Google Premier Partner for Your Ad Strategy

Google introduces new features and updates on a regular basis, which can be tough to track. The smartest way to keep up is to have a partner committed to staying in the loop. When searching for a...

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EOFY Sales 2024: 5 Tips to Maximize Your Revenue

The end of the financial year, known as EOFY, is the period of one of the biggest sales events in Australia. It’s a big opportunity for retailers to clear their stock and for shoppers to make a great...

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