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The Ultimate GA4 Handbook: Your Complete Guide to Understanding GA4
We are thrilled to announce the release of our highly anticipated GA4 handbook, now available to everyone for FREE! Our dedicated digital analytics team has worked tirelessly to create a comprehensive...
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How to Preserve Google Analytics’ Historical Data?
Setting up and using Google Analytics (GA4) is critical to tracking visitor data, but it’s not always easy. Migrating from Universal Analytics to GA4 requires you to preserve your historical data,...
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How Much Do Facebook (Meta) Ads Cost in 2023?
In today’s fast-paced digital world, businesses are constantly looking for ways to stand out in a crowded market. One of the most effective ways to reach a wider audience and engage with potential...
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How Much Do Google Ads Cost in 2023?
Ever wondered why 63% of businesses say generating traffic and leads is their biggest marketing challenge? Could the answer to boosting your brand’s visibility lie in the changing nature of Google...
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Digital Advertising Strategies to Profitably Grow Your eCommerce Business in...
The pace of change in the digital landscape is staggering, leaving many business leaders struggling to keep up. According to a recent report from Accenture, 88% of executives believe that both...
View ArticleVIDEN Recognized as a Clutch Global Award Winner for 2023
We are extremely happy to share that today, VIDEN has been recognized as a 2023 Global Award winner for digital advertising and analytics services on Clutch, the leading global marketplace of B2B...
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How to Read and Interpret Google Analytics 4 Reports to Drive Business Success
Feeling overwhelmed by Google Analytics 4’s new interface? No worries. It’s normal to miss the familiar feel of Universal Analytics, but don’t write off GA4 just yet. The new analytics dashboard can...
View ArticleVIDEN Recognized as a Meta Business Partner
We’re thrilled to announce that VIDEN has officially achieved Meta Business Partner status! As a Meta Business Partner, we’re now part of an exclusive network of trusted experts recognized for their...
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Google Analytics 4 Data Retention – a Few Simple Steps to Maximize
Google Analytics 4 (GA4) is a powerful tool for data-driven decision-making, but its default data retention period of two months can be limiting for businesses with long-term goals. Historical data is...
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Our Black Friday Marketing Lessons and Strategies for 2024
Wow, Black Friday 2023 just blew the roof off all previous records! Shoppers went wild, spending like there was no tomorrow, and retailers are still catching their breath. But that’s just the tip of...
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How Much Do Google Ads Cost in 2024?
Ever wondered why 63% of businesses say generating traffic and leads is their biggest marketing challenge? Could the answer to boosting your brand’s visibility lie in the changing nature of Google...
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St. Patrick’s Day Marketing Ideas to Boost Online Sales
St. Patrick’s Day is celebrated worldwide. It’s a big deal for the Irish diaspora in many countries, particularly in the United States, where many people have Irish ancestry. People worldwide wear...
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How To Choose an Advertising Agency for Your Business to Make Your Projects a...
Nearly 90% of small businesses use digital advertising. Medium-sized companies allocate 2.5% to 5% of their revenue to digital marketing efforts. Digital ad spending worldwide was estimated at 627...
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How to Enhance Easter Day Digital Marketing Campaigns
69% of consumers in the US plan to celebrate Easter this year. For businesses, it’s a good chance to boost sales. Crafting a successful Easter campaign can be quite a task. However, with the proper...
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Google Consent Mode V2: Why and How to Implement It
According to Cisco Consumer Privacy Survey, 81% of users believe a company’s treatment of their personal data reflects its view of them as customers, 63% of users believe most companies aren’t...
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Navigating the Data Deluge: Prioritizing Key Metrics in the Age of Google...
With the advent of Google Analytics 4 (GA4), the key business challenge becomes not collecting data but discerning what truly matters in the sea of data. 64% of marketing executives believe...
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Key Updates from Google for H1 2024
Being up-to-date isn’t just about staying in the flow; it’s about staying ahead. By remaining informed about the latest updates, trends, and technologies, digital advertisers can adjust their...
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PPC Management Challenges for SMBs
Navigating PPC advertising can present many complexities for small and medium-sized businesses. The companies face different challenges when it comes to effectively managing PPC campaigns. In this...
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Benefits of Choosing a Google Premier Partner for Your Ad Strategy
Google introduces new features and updates on a regular basis, which can be tough to track. The smartest way to keep up is to have a partner committed to staying in the loop. When searching for a...
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EOFY Sales 2024: 5 Tips to Maximize Your Revenue
The end of the financial year, known as EOFY, is the period of one of the biggest sales events in Australia. It’s a big opportunity for retailers to clear their stock and for shoppers to make a great...
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